Work individually or with a partner, and find fonts that match the clients' ideas. Write each client name in the font you chose. For finding and exploring different styles of fonts, I recommend DaFont, FontRiver, and FontSpace.
(NOTE: Do not try to install the fonts, I'll show you how to do text previews online in the sites listed)
You can use any effects, beveling, gradients, shading, etc in Illustrator you want, and you can add in additional images and text. Make sure your additions and changes fit with the business's theme (ie. don't put images of computers in an image for a coffee company unless it's a cybercafé). For each business name, the viewer should be able to, at a glance, tell what the general feel of the business is.
TO SUBMIT THE ASSIGNMENT:
- Put each client name in the font you chose to best match the message the client wants to send.
- Cite what the font name is and what website you got it from.
- Write a short explanation of why you chose it.
- Assemble the info for presentation to the clients and save as a digital file for print
Your clients and their requests are:
1. Lucien Attire: A high class clothing store specializing in formal wear, suits, and Italian dress shoes
2. McCarthy Builders: A construction company that uses heavy machines, wanting a strong logo with clean lines
3. Manta: A new computer brand that wants to look as sleek as Mac, but not just copy the Mac font (legal issues, you know)
4. Zigler's Fun Park: A kids' amusement park that wants to look, well, amusing ... but safe enough for Mom to trust
5. Apollo: A shoe company specializing in running shoes
6. Nature's Delight: A snack food (think potato chips) company that sells healthy versions of snack foods
7. Makes Scents: A store that sells scented candles and body lotion that wants to look approachable, warm
8. Octane Coffee: A coffee shop that wants to look energetic, and emphasize the power of their coffee
9. eXtreme sprytZ: A sugary soft drink company that wants to look fun and crazy
10. Excelsior Ventures: An investment company that wants to look reliable and stable, but not intimidating
*Extra Credit*: Come up with your own client name and request, then find a font that matches and describe why the font matches your company's image. Be creative!
(due at the end of class on Friday, February 27)
-------------------------------
And just for fun, here is the link to the video we watched in class:
Font Conference: [2:41]
(NOTE: Do not try to install the fonts, I'll show you how to do text previews online in the sites listed)
You can use any effects, beveling, gradients, shading, etc in Illustrator you want, and you can add in additional images and text. Make sure your additions and changes fit with the business's theme (ie. don't put images of computers in an image for a coffee company unless it's a cybercafé). For each business name, the viewer should be able to, at a glance, tell what the general feel of the business is.
TO SUBMIT THE ASSIGNMENT:
- Put each client name in the font you chose to best match the message the client wants to send.
- Cite what the font name is and what website you got it from.
- Write a short explanation of why you chose it.
- Assemble the info for presentation to the clients and save as a digital file for print
Your clients and their requests are:
1. Lucien Attire: A high class clothing store specializing in formal wear, suits, and Italian dress shoes
2. McCarthy Builders: A construction company that uses heavy machines, wanting a strong logo with clean lines
3. Manta: A new computer brand that wants to look as sleek as Mac, but not just copy the Mac font (legal issues, you know)
4. Zigler's Fun Park: A kids' amusement park that wants to look, well, amusing ... but safe enough for Mom to trust
5. Apollo: A shoe company specializing in running shoes
6. Nature's Delight: A snack food (think potato chips) company that sells healthy versions of snack foods
7. Makes Scents: A store that sells scented candles and body lotion that wants to look approachable, warm
8. Octane Coffee: A coffee shop that wants to look energetic, and emphasize the power of their coffee
9. eXtreme sprytZ: A sugary soft drink company that wants to look fun and crazy
10. Excelsior Ventures: An investment company that wants to look reliable and stable, but not intimidating
*Extra Credit*: Come up with your own client name and request, then find a font that matches and describe why the font matches your company's image. Be creative!
(due at the end of class on Friday, February 27)
-------------------------------
And just for fun, here is the link to the video we watched in class:
Font Conference: [2:41]